Sometimes organizations make decisions that are simply too far out there to understand. The National Wildlife Federation (NWF) just made one of those decisions. The NWF has decided to partner with the Scotts Miracle-Gro Company. That’s right, the non-profit organization whose logo is “Wildlife Promise” and has a mission statement of “Inspiring Americans to protect wildlife for our children’s future” has decided to take millions of dollars from the company that’s known throughout the United States for how its fertilizers, pesticides and herbicides keep American lawns green, perfect, weed and insect free. I mean, really? How does this partnership help the NWF keep the promise of “PROTECT and RESTORE WILDLIFE HABITAT: We defend America’s safeguards and safe-havens for wildlife.”
The news of this partnership between NWF and Scotts brought out many emotions in me: disappointment, sadness, disbelief, and an overwhelming feeling of being let down and betrayed. I learned something I thought would never happen: that a nature focused organization I have admired, even recommended to others, sold out their values and mission for money. They decided to let down hundreds of thousands of supporters to gain “a wider audience”. What about the wildlife? Will they grow smaller and smaller in numbers as the “wider audience” puts more and more chemicals into their wildlife habitats now that NWF deems Scotts and their products are worthy of being part of “Protecting Wildlife”?
I thought that the “Certified Wildlife Habitat” meant something special. It meant that we were promising not to use pesticides, herbicides or artificial fertilizers in our backyards in order to provide a place for wildlife to live, grow and thrive. With this partnership, it will no longer mean that to me. NWF, how could you?
[What questions would you ask NWF about this partnership? Please post them here for an interview with NWF taking place later this afternoon.]
If you would like to add your comments to a growing protest on this partnership, please visit the following NWF sites:
Website: National Wildlife Federation
You can also join in the conversations on this subject at:
On the Native Plants & Wildlife Gardens website: http://nativeplantwildlifegarden.com/nwf-teams-up-with-scotts-miracle-gro/
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